How to Survey Your Customers to Boost Satisfaction
Dec 26, 2018

A 2% increase in customer retention has the same effect as decreasing costs by 10%, say Emmet Murphy and Mark Murphy in Leading on the Edge of Chaos. And we’ve all heard it said that most unhappy customers don’t complain; they just don’t bother to come back. How are you gauging customer satisfaction in your organization? And how open are you to a candid and measurable evaluation? Like many small businesses, customer care is one of our company cornerstones. Consequently, we...