10 Common Vehicle Graphics Mistakes to Avoid
Vinyl vehicle wraps can be highly effective marketing tools. They let you turn your existing vehicles into a promotional space. Better yet, they are relatively inexpensive, effective and easy to work with. Nonetheless, many business owners fail to benefit from auto vinyl wrap because of a few common errors. Fortunately, you can easily avoid them.
1. Using Low-Quality Material
The quality of your vinyl graphics matter. Although it can be tempting to select a lower-quality vinyl to save money, this will likely result in early wear and tear. This can include peeling, discoloring, bubbling and more. This will create a result that simply looks bad and unprofessional.
The result of using the wrong material is usually needing to try again. So, while it may seem more cost-effective up front, choosing poor-quality material will often result in a greater cost when you have to redo the process to fix the damage.
2. Preparing The Vehicle Poorly
Getting ready to install graphic vinyl is an important process. The vehicle needs to be cleaned thoroughly. Oil, dirt, grease and tar may cause poor adhesion and issues such as wrinkling and bubbling. Worse yet, dirt may damage the vehicle paint if trapped under the vinyl.
In short, it is very important to fully prepare the vehicle to be wrapped. Luckily, professional wrap installers will ensure that the vehicle surface is ready to go before beginning the installation.
3. Installing the Auto Vinyl Wrap Incorrectly
Getting the wrap on “just right” isn’t always easy. It takes experience and know-how to properly install an auto vinyl wrap. Poor installation can lead to a number of visual issues, including:
- Warped areas
- Patched areas
- Damage to the paint
- Color distortion
Fortunately, all these issues can be avoided by working with an experienced team like KKP.
4. Using an Unreadable Type Font
Your vehicle graphics are intended to enhance branding or provide promotional information to people who see them. So, you want your graphics to be legible. If people can’t read the font, then they won’t be able to contact your business or even identify who the vehicle belongs to. Keep in mind that most people will be viewing the design from a distance or while driving.
5. Choosing Low-Contrast Colours
Your design colour palette should be sufficiently contrasting to be easy-to-read and understand. Again, most people will see your vehicle briefly while passing by or from a distance. So, you want to make any messages as legible as possible. Contrasting colours can make this significantly more successful.
6. Applying an Overly-Busy Design
Similarly, overly busy designs tend to be hard to understand. Beyond simple difficulty reading, they also cause confusion. If people seeing your vehicle can’t determine what your main message is, they are unlikely to take the time to figure it out.
Be aware that wrap designs can be easy to overdo on a computer screen. With vinyl graphics, less is usually more! So, be conservative with how much information you choose to feature.
7. Making Key Information Too Small
Key aspects of your design need to be big. Drivers who are passing by won’t be able to peer closely to see small text. Similarly, people walking across the street won't be able to get a good view. So, keep important elements large. Sometimes vehicle graphics seem oversized if you look at them closely. However, most people will be viewing from a distance.
8. Failing to Make a Call to Action
Your auto vinyl wrap is an excellent chance to elicit a desired behavior from your audience. So, ask them to do something. Whether that be visiting your website or contacting your team, make it clear what the next step can be. For many businesses, the call to action should be phoning a number for an appointment or consultation. However, the right action depends on your business and your goals.
9. Poor Adaptation to a 3D Vehicle
Chances are you will create a 2D design before applying it to your 3D (three-dimensional) vehicle. In fact, that is exactly how vehicle wraps are made. This can create some challenges. Sometimes it is difficult to think about the 3D vehicle while making your design.
One way to mitigate this issue is to initially draw the design on a photo or rendering of the vehicle. Some software even makes this easy by letting you preview your template design in 3D.
10. Not Using the Wrap Professionals
So many of these mistakes can be easily avoided by simply having the right help. There is a lot of work you can do to get ready for creating vehicle graphics. For example, you can sketch a design and plan exactly what information you want to include. The more you do, the faster the process will be.
However, when it comes to finalizing the design and applying the wrap, use a professional team. You will save time, energy and money by making sure it gets done right the first time.
KKP is your one-stop shop for professional vehicle graphic design, printing, and installation!
Fast. Local. Personal. For over 35 years KKP has been supplying a comprehensive range of high-quality print, design and sign services as well as marketing assistance to Canadian businesses.
Contact us to learn more about how we can help you with your auto vinyl wrap and other marketing needs.