Impact Marketing

Step away from the usual to stand out with impact marketing for mailers and more.

In a marketplace that’s overcrowded with communications competing for attention, impact marketing from KKP can help you stand out, connect one-to-one with your audience, and drive home your message.

Effective anytime, impact marketing is especially attractive for mailers, invitations and other printed materials you’ll need for product and service launches, grand openings and other special events.

Whether you’re a business, organization or nonprofit, think “outside the box!” For example, your next direct mailer need not be flat, smooth and rectangular. With impact marketing, we’ll draw upon our creative talents, design expertise and printing resources to create one that commands greater attention.

Nothing is off limits; everything is fair game. Unusual inks, papers, finishes, folds and more may provide innovation and inspiration for your item. The mailer could take the shape of something associated with your product or employ a coating that emphasizes a benefit.

For example, an accordion-fold on your square mailer might reveal the specialties of your pizzeria panel-by-panel. A grass-scented ink could prompt extra interest in your landscaping company’s lawn services. Or, a glittering metallic foil may attract attention to your jewelry store’s bridal selection.

At KKP, your opportunities for impact marketing are affordable and limitless! When creating and printing your mailers, invitations and other marketing materials, look to us for innovative designs that may include any one or several of these techniques:

· Angled cuts and step tabs

· Coatings and spot coatings: glitter and UV

· Debossing and embossing

· Die-cuts

· Dimensional inserts and pop-ups

· Edges: deckle or feather

· Foil stamping: bronze, gold and silver

· Foldouts

· Inks: glow-in-the-dark, high-gloss, metallic or scented

· Laser cutting

· Smooth and textured finishes: grit, matte, sandpaper, suede or velvet

· Special folds: accordion, double-gate, French or other