3 Exercises to Strengthen Creative Output


Creativity is one of the fundamental building blocks of business. In every industry, employees and management teams are continually being asked to provide creative solutions to key problems. It can be difficult to provide these solutions as we are focused on other tasks or are facing a creative roadblock, but there are a few exercises to help you increase your creative output and gain success. 

Set a Limitation 

It may seem counter-productive to implement restrictions when you are trying to develop a creative solution, but it can significantly improve the quality of your work and your creativity. Theo Geisel, also known as Dr. Seuss, witnessed firsthand how setting a limitation can help one create something truly unique and exciting. What started out as a bet with Bennett Cerf, the founder of Random House Publishing, ended in a book known as “Green Eggs and Ham.” Cerf bet Geisel fifty dollars that he would not be able to create a children’s story that only used fifty unique words. Now, 250 million sales later, “Green Eggs and Ham” is one of the most well-known children’s books ever written. By setting a limitation on the number of words that he could use, Geisel pushed his creativity and focus to new lengths to write a book that children would enjoy. The next time that you have to propose a creative solution, or write a report or a story, set some limitations and see what you can create!

Make Connections

What do a cat, a globe of the world and a piece of paper have in common? These items are not connected in any way, but that doesn’t mean that they can’t lead to some valuable ideas and creative insights. One activity that has proven to be helpful in brainstorming sessions is to find a connection between items that do not intuitively go together. Although the answers to such a question may be silly and not useful for the project at hand, it forces people to “think outside of the box,” to quote Dr. Edward de Bono. 

Play Word Games

Word games are a great way to increase creativity and are an easy and quick exercise that can be done anywhere. We have all played similar games when going on a road trip or when trying to pass the time, so take some of your favourite games and bring them into the office. By playing simple word games, your team will not only begin to expand their vocabulary but will start to think about words in a whole new way, helping them approach written projects in a creative manner. 

A creative team can help a business grow, improve procedures and embrace a culture of innovation and change, which is essential to staying top of mind and relevant in today’s marketplace. If your team is struggling in brainstorming sessions or is repurposing the same ideas and content with no creative insights or suggestions, it may be time to introduce these exercises to get the creative juices flowing again. 

Let's Talk

Don't see what
you need?

Let's Talk