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Establishing Brand Equity

Establishing Brand Equity

With a powerful logo, customers will be able to recognize a company and the products and services offered without seeing the name of the business or an advertisement of their most popular products. Br...


Know Your Values to Know Your Company

Know Your Values to Know Your Company

Over the course of the past few weeks, we have shared how businesses can use Content Marketing and unique forms of signage to tell the story behind their company. We have shared how floor graphics, bi...


Billboards and the Stories Behind Them

Billboards and the Stories Behind Them

Billboards have captured people’s attention for decades as they have advertised products, services and companies in unique and eye-catching ways. Used to advertise to the masses, billboards can still ...


Make Content Marketing A Part of Your New Years Resolution

Make Content Marketing A Part of Your New Years Resolution

New Year’s Eve is a time for reflection as we celebrate the past year’s accomplishments and make resolutions for the year to come. Many people establish New Year resolutions, such as go to the gym mor...


Business Logos Share the Story Behind Your Brand

Business Logos Share the Story Behind Your Brand

Over the years, companies have released studies, articles and blogs concerning colour theory, font styles, branding and logo design when it comes to print and digital marketing efforts. Colour and fon...


Going Back to the Roots of Storytelling

Going Back to the Roots of Storytelling

What makes a good story? This question has been asked over and over, and has been answered by some of the greatest minds in history. For centuries, stories have been passed down from generation to gen...


Print and Digital Marketing Strategies Can Work Together

Print and Digital Marketing Strategies Can Work Together

Marketing strategies have changed and evolved over the years. Signage, newspapers, yellow pages and flyers played a major role in marketing strategies, as these forms of advertising were the best way ...


Engaging the Senses Through Print Marketing

Engaging the Senses Through Print Marketing

For years, we relied on printed materials to exchange information with one another. From postcards and letters, to flyers and newspapers, it was a daily ritual to walk to the mailbox at the same time ...


Electronics Also Have an Impact on the Environment

Electronics Also Have an Impact on the Environment

Have you walked into a mall or a store and noticed an entire wall of recycling icons with corresponding bins? People stand and dig into their bags to pull out batteries, old cameras, and other fo...


Save The Trees With Print Marketing

Save The Trees With Print Marketing

One of the biggest arguments against print marketing is the destruction of forests. We see lumber companies clear cut beautiful rolling hills of trees, and think about all of the paper products that a...


Paper Products and Recycling Programs

Paper Products and Recycling Programs

There are a lot of myths and misconceptions regarding print marketing and its effects on the print industry. Over the years, marketing methods have changed to incorporate digital strategies, such as S...


Print Marketing Revealed as Good for the Environment

Print Marketing Revealed as Good for the Environment

It’s not every day you hear that print marketing is an environmentally friendly form of advertising. For those attending the Revive, Breaking Sustainability Myths discussion organized by the Graphic C...


How to Achieve Your Vision for Your Company

How to Achieve Your Vision for Your Company

Vision fuels success. Vision has spurred leaders to develop better teams, innovators to push the boundaries of what is possible and businesses to expand marketing strategies and operations to increase...


Help Your Business Get Ready for Fall

Help Your Business Get Ready for Fall

The last two weeks of summer will be over before we know it; but with the end of the season comes the beginning of autumn. School is back in session for children and college and university students ac...


The Importance of Direct Mail

The Importance of Direct Mail

Receiving a letter in the mail can be very exciting! You pluck the letter from the mail box, tear open the top and quickly scan the contents of the letter inside. There is no better feeling than readi...


The Moving Billboard

The Moving Billboard

In order to succeed as a business owner in 2015, you need to develop creative ways to market your business. Businesses have utilized outdoor signage, ads in phone books, websites, internet advertising...


Does Font Really Matter

Does Font Really Matter

Johannes Gutenberg invented typography in the 15th century and as would be expected, it has continued to change and evolve over the years. The production of written materials progressed from monks wor...


Be Memorable at Your Next Networking Event

Be Memorable at Your Next Networking Event

Attending a conference, trade show or networking event can help you connect with business owners, shareholders and industry professionals. It can be an exciting time, filled with laughs and the sharin...


Strong Design Practices

Strong Design Practices

Customers choose certain products and service by how visually stimulating they are – their colour, their texture, etc.  Eye-catching designs promoting the products and services are therefore cruc...


Top Business Apps

Top Business Apps

2015 is proving to be the year of the mobile user, as with Google’s new algorithm update catering directly to mobile audiences, businesses are learning to communicate with their target market in new w...


Get Your Business Ready for Summer

Get Your Business Ready for Summer

Summer is finally here (although it may not have felt like it last weekend!) and families are already planning for weekends at the cottage, time spent by the pool, summer camps and long summer evening...


Social Media Tools to Add to Your Toolkit

Social Media Tools to Add to Your Toolkit

Social Media is proving to be one of the best ways to market products and services online. What was once designed to help people stay connected with friends and family, has grown into a marketing hub ...


Tips For Running A Home Based Business

Tips For Running A Home Based Business

Establishing a home-based business is a venture that many people pursue. Talking with clients directly, working in the comfort of your home, and setting your own hours are all aspects that people look...


Create a Wireframe for your Next Design Project

Create a Wireframe for your Next Design Project

Many people struggle to put together a layout for a new website or even a new page for their existing website.  Many people begin to design the page from scratch as they would a brochure, but fin...


Qualities of a Great Speaker

Qualities of a Great Speaker

Public speaking is a talent that many people wish they were born with, as speaking in public or at meetings are a daily occurrence. For some, it is a talent that comes naturally to them as they a...


Customer Service Tips for Social Media Success

Customer Service Tips for Social Media Success

The business world in which we live is focused on social media and digital marketing. We like to tweet, share and openly discuss our feelings about a product or brand online. Having a good relationshi...


How to Create a Mission Statement for Your Company

How to Create a Mission Statement for Your Company

When it comes to business, writing a mission statement should be on the top of your to-do list. Not only does it capture the essence of your business, goals and philosophy, but it provides key informa...


How You Can Become a Better Listener

How You Can Become a Better Listener

When it comes to business, being a good listener is an essential skill. Learning to give customers and employees their own voice will boost relationships in your network and you will be known as someo...


Why Your Business Needs a Mobile Website

Why Your Business Needs a Mobile Website

With the internet being more accessible than ever, ecommerce has risen accordingly. Customers expect to be able to purchase services and products on their phones, so business owners are responding by ...


How Multitasking Can Increase Your Productivity

How Multitasking Can Increase Your Productivity

Deadlines, reports and various tasks can fill your day to the point where it feels like there is no end in sight. You wonder when it will all get done, and how many late nights you will have to work b...


How to Use Twitter to Increase Your Customer Base

How to Use Twitter to Increase Your Customer Base

Connecting with your customers is important. Through Twitter, you can reach out to businesses, current clients, and those who you would like to work with. Here are some tips to help you get the most o...


The Best Places to Advertise Your Small Business Online

The Best Places to Advertise Your Small Business Online

Increasing your presence online is important for the success of your business. Communicating and engaging on the right social networks can help you get a lot of attention right away. As communities gr...


How to Improve Your Business Meeting Skills

How to Improve Your Business Meeting Skills

As an entrepreneur, you need to have a professional way that stands out to talk to clients, potential customers, and associates. The more you do it the better you get. It's a gradual process of learni...


Blueprint for Business Building your Business from The Ground Up

Blueprint for Business Building your Business from The Ground Up

Build a Winning TeamA strong team will help grow your business. You alone will not be able to handle all of the aspects of the job. Hire a star-studded cast so you have other intelligent people to bou...


Do You Need An Accountant

Do You Need An Accountant

Does My Business Really Need An Accountant? It’s been said time and time again, “My small business can’t really afford an accountant”, and yes, while the right accountant may not be inexpensive, we’d ...


3 Tips for Your Next Business Tradeshow

3 Tips for Your Next Business Tradeshow

A new year brings many new opportunities for your business. With events coming up throughout this year to showcase your business, how do you make your next tradeshow a real success? Check out these ti...


Hats You Should Expect to Wear As a Budding Entrepreneur

Hats You Should Expect to Wear As a Budding Entrepreneur

As an aspiring entrepreneur, you must be very versatile, a chameleon and be ready to adjust and change with every new challenge and opportunity that arises. You will need to take on many different rol...


What to Look For in a Business Partner

What to Look For in a Business Partner

Choosing a business partner is a lot like choosing a spouse. You will need to work closely together, for a long period of time, so you want to make sure that it’s the right fit. Here is a list of thin...


How to Attract and Retain Great Employees

How to Attract and Retain Great Employees

Hiring and keeping the right employees is crucial for a company’s success – especially a small business. High turnover costs valuable time and money. Here’s some tips to provide a positive work enviro...


5 essential services your growing business needs

5 essential services your growing business needs

When it comes to building your business and brand, it's important to have the right marketing mix for your business: unique promotion, focused distribution, and innovative design all come into play wh...


Why your business should care about print in 2015

Why your business should care about print in 2015

With the internet becoming an evermore prevalent landscape in the field of business, the question of whether or not to invest in print becomes more and more compelling. Take a look at these point...


Simple Daily Things you can do to Achieve Success

Simple Daily Things you can do to Achieve Success

Success does not just happen overnight. It is a direct result of all your actions leading up to that very special moment. It is part of a lifelong journey; a direct accumulation of all your actions an...


New Years Resolutions for Entrepreneurs

New Years Resolutions for Entrepreneurs

We all know that a new start up is quite time consuming, and it takes not only a monetary investment, but a personal one as well. You not only need to invest money into it, but also your time and ener...


5 Questions to Ask Yourself When Choosing a Business Location

5 Questions to Ask Yourself When Choosing a Business Location

Location, location, location is not just a phrase associated with buying a home. Considering location is just as important when deciding where to set up your business. It will also be one of the bigge...


4 Differences Between Managers and Leaders

4 Differences Between Managers and Leaders

If you want to inspire greatness in yourself and in your employees, you should think beyond managing people and consider how to lead them. Here is a breakdown of the differences between the two approa...


Solutions To Your Blogging Writers Block

Solutions To Your Blogging Writers Block

In a previous post we discussed why blogging is good for your small business. But we understand that once you’ve been at it for several weeks or months, your inspiration can quickly diminish. If you’r...


Holiday Gift Giving Tips

Holiday Gift Giving Tips

As a small-medium business owner, giving gifts to your clients is an important way to maintain relationships and keep your services top-of mind. It is customary to give a gift once a year to a client,...


The Power of Colour

The Power of Colour

Research shows that using colour in business documents can have a significant, measurable impact. Here are some fast facts about why you should be using colour in your print projects. Attention · ...


Using Design Tension to Draw Your Readers Attention

Using Design Tension to Draw Your Readers Attention

Symmetry, proper proportions, and centered objects are elements of design that are common to see and therefore often fail to captivate your audience. Next time you’re putting together a print/design p...


5 Reasons Your Business Needs a Mobile Website

5 Reasons Your Business Needs a Mobile Website

These days it’s not just enough to have a website for your business. With so much browsing being done right from our smartphones and tablets, the new big factor is whether your website is mobile compa...


How to make your mornings more productive

How to make your mornings more productive

Sometimes we feel like there just aren't enough hours in the day to get everything done. But the truth is there are lots of hours; if we could just learn how to use our time wisely. One major key to s...


Typeface Families What They Are and Where to Use Them

Typeface Families What They Are and Where to Use Them

We’ve previously written about what typography is, along with some different attributes. In this blog we will discuss the various types of typeface families, and when they’re most often used. There ar...


How to use the science of eye tracking to make the most of your print projects

How to use the science of eye tracking to make the most of your print projects

Making a flyer, report, or even a business card isn’t just about what you say or show, but rather where you place your content. Research shows there is a science behind how humans read pages of inform...


Staying Positive During Hard Times

Staying Positive During Hard Times

Being an entrepreneur or small business owner you have your work cut out for you. Between client demands, family stresses, technology that doesn’t like to cooperate, sudden shortened deadlines; the ch...


Why Your Business Should Consider Being a Sponsor

Why Your Business Should Consider Being a Sponsor

As a small business already crunching numbers, you may be skeptical about spending your dollars on a sponsorship, but event and charitable sponsorships are on the rise. Here are some reasons to consid...


So many business cards so little space

So many business cards so little space

Generally speaking, every business professional has a pocket full of business cards, all neatly placed in a holder, or in a secret pocket in our wallets. With so many of our business cards, profession...


Back to School Promotions For Any Business

Back to School Promotions For Any Business

It’s scary to think that summer has come and gone. Next week the school bells will be ringing, the school buses will be running and kids will be off to school. Survey’s show that Canadians spend on av...


Printing is Absolutely Not Dead

Printing is Absolutely Not Dead

Since the boom of the Internet and the increase in social media platforms, marketers have been migrating all their efforts online. There are many arguments stating that print advertising is now apart ...


How to Properly Coach Underperforming Employees

How to Properly Coach Underperforming Employees

As a business owner, you are the best at what you do. You know the ins and outs of the industry, what it takes to be successful and what actions need to be taken to improve business. Regardless of how...


Rewarding Employees Without Busting the Bank

Rewarding Employees Without Busting the Bank

Whether you are a small business or a large corporation, whether you have 8 employees or 5,000, certain individuals work hard, and as a result should be rewarded.  Gift cards, dining vouchers, a ...


Why Writing a Blog is Good for Business

Why Writing a Blog is Good for Business

A blog is a personal webpage dedicated to personal thoughts, opinions or tips and one of the best ways for businesses to share their knowledge. Maintaining a blog on a weekly or monthly blog scares ma...


5 things Your Competition Can Teach You

5 things Your Competition Can Teach You

Many times we look at our competition like the enemy. Like the horrifying spider on the wall, we will avoid it at all costs, until all of sudden it has become uncomfortably close. We’ve all heard the...


3 Things Every Entrepreneur Should Know

3 Things Every Entrepreneur Should Know

We have and always will be major supporters of Canadian entrepreneurs. We have a lot of respect for those who are willing to take the extra step and pave their own career path. We know it’s not an eas...


How to Efficiently Work from Home

How to Efficiently Work from Home

With entrepreneurship becoming an increasingly more popular career choice for people entering the workforce, working from home is growing as well. It’s not uncommon for men and women to work from home...


Are you winning at time management

Are you winning at time management

Are you winning at time management? We all do it when we get into the office, sit down with our morning coffee and start making that to-do list that we dread looking at everyday. Between emails, phone...


Handling Sales Objections

Handling Sales Objections

We’ve heard them all… I’m not sure we can afford this right now, it’s not in our budget. I’m just not sure this product is for us. Now is not a good time for us. How can we be sure to see a ROI? In an...


The Recipe to Boost Your Creativity

The Recipe to Boost Your Creativity

Are you in a creativity rut? Need a spark to reignite your creative mojo? We’ve got the perfect blend of tips and tricks to get your creative juices flowing. Prep time: Dependent on individual Yields:...


How to Build Relationships with Your Customers

How to Build Relationships with Your Customers

  We’ve all heard how important relationships are for a successful business. Between employees, suppliers, competitors and your customers, there are a lot of relationships to maintain. Every busi...


Spring Cleaning for your Business

Spring Cleaning for your Business

The flowers are blooming, the trees are blossoming and the weather… is rather confused what season we are in. Regardless, spring is upon us! Although you may have already cleaned out your closet and t...


Qualities of a Good Entrepreneur

Qualities of a Good Entrepreneur

Qualities of a Good Entrepreneur   Have you been thinking to start your own company? Do you want to be the next Steve Jobs, Bill Gates or Richard Branson? Weighing the pros and cons, deciding if ...


5 Ways to Close a Sale

5 Ways to Close a Sale

Picture this – you’re out on the lake, you have been waiting patiently all day for the rod to show something is biting. After countless attempts, you’ve done it! One has taken the bait, now all you ha...


What Kind of Manager are you

What Kind of Manager are you

Management Qualities: What Kind of Manager are you? When starting a business, it’s important to consider the fact that you may one day be hiring employees to work for you. With that being said, manage...


Maintaining a Work Life Balance

Maintaining a Work Life Balance

Whether you are running a small business, on the road to entrepreneurship, or working full time, maintaining a healthy work life balance can be one of the toughest things for professionals. It’s almos...


Staying Positive When Starting A Business

Staying Positive When Starting A Business

The road to entrepreneurship can be quite draining, and is not for everyone. Having said that, it can be a very rewarding and fulfilling career path for those who choose to take it. The most important...


Traditional Marketing vs Digital Marketing

Traditional Marketing vs Digital Marketing

With the Internet dominating the modern digital world, one would assume that digital marketing would follow suit; however, let’s not throw the baby out with the bathwater—a lot can still be learned an...


How to improve my Organic SEO

How to improve my Organic SEO

When starting a business, it may not always be in the budget to have paid advertising in the marketing mix.  So the question remains….How do you stay at the top of Google’s search results? There ...


5 Tips For Creating a Positive Customer Experience

5 Tips For Creating a Positive Customer Experience

When owning a business, your clients are everything. It’s not only about acquisition, but also about retention. You may be able to get your client to business with you, but what is keeping them with y...


Why Marketing is Awesome

Why Marketing is Awesome

Every business needs a strong marketing strategy. Not having strong marketing behind your brand can make or break your business. It is the basis of all customer interactions and the opinions those cus...


Principles and Elements of Design

Principles and Elements of Design

Principles and Elements of Design   Whether you are creating a spread or creating a piece of art the principles and elements of design are the building blocks in creating a masterpiece. They ar...


5 Keys to Successfully Branding your Business

5 Keys to Successfully Branding your Business

It is safe to assume that branding is a core aspect to any business. It is crucial not only to get it just right, but to also ensure that you and your company’s brand evolves appropriately with any ch...


Should you start your own business

Should you start your own business

In today’s economy and job market, it is hard to deny that starting your own business is tempting. Having said this, it can also be intimidating and quite a daunting task for most. Here are a few reas...


What is your Colour

What is your Colour

Documents that use colour have been shown time and time again to be more effective communication tools than their monochrome counterparts. Colour attracts attention and makes the most important messag...


Typography

Typography

Typography Typography is the balance and interplay of letterforms on the page, a verbal and visual equation that helps the reader understand the form and absorb the substance of the page content. Gr...


Design Considerations

Design Considerations

KKP Canada Design Considerations When a new catalogue, brochure, letterhead, logo or sales sheet is being considered, you want it to look great. But how can all that information end up looking profes...


Ten Important Hints for Increasing Sales

Ten Important Hints for Increasing Sales

Ten Important Hints for Increasing Sales In these busy times, the customer’s choice to purchase may be based on how easy it is to make the purchase rather than price! Here are ten ideas to make your ...


Plan to Plan

Plan to Plan

KKP Canada Have you completed your business plan for 2014? There are valid and reasonably obvious reasons why a plan is essential to a successful enterprise:ONE.It provides you (your company and empl...


Paper Talk

Paper Talk

Paper Talk Paper is the material on which your presentation, quote, marketing literature, corporate letters, resume or your child’s school project is printed. But when it comes to printing, there ar...


In Good Company or Bad

In Good Company or Bad

In Good Company or Bad... IN GOOD COMPANY OR BAD… Regardless of what you do or where you work, everyone agrees that business is tough and it seems to be getting tougher. And yet, despite the increa...


Better Negotiations

Better Negotiations

Better Negotiations Better Negotiations Before even beginning to discuss how to improve the negotiating process and outcome, there is one basic question that has to be addressed: “Why even bother ...


Colour by Numbers

Colour by Numbers

Colour by Numbers Intuitively, adding colour to visual material would seem to be the right thing to do to ensure effective communication. But when it comes to the added cost associated with colour,...


Creative Challenge

Creative Challenge

Creative Challenge These are just some of the questions that business owners may be asking. If you were to ask five people to look into their collective crystal balls and see what the world would b...


How To Work With Difficult Customers

How To Work With Difficult Customers

Being and staying in business is not easy, even when dealing with easy-going clients or customers never mind when dealing with difficult customers. And the reality is that customers tend to have high...


5 Reasons To Build A Mobile Website

5 Reasons To Build A Mobile Website

1. Mobile browsing is projected to surpass desktop browsing by 2014. 2. 1/2 of local searches are now done on mobile devices.3 Mobile is today's fastest growing marketplace. 4  A Mobile Website c...


Why Would I Use Or Want A Mobile Web Page

Why Would I Use Or Want A Mobile Web Page

Mobile web pages are all about your customers’ experience.  Most companies website do not display well when accessed from a mobile device.  The text is too small, the graphics too small and ...


What is a bleed

What is a bleed

When the colour in a printed piece or sign goes completely to the edge of a piece it is said to bleed.  Often people think that a solid colour piece with white lettering is white ink printed on ...


Colours on the computer do not match print production

Colours on the computer do not match print production

Why don’t the colours on my computer and printer match the colours at my local print shop?This is a common question and here is the simple answer.  Like all machines, whether it is your car engin...


What are crop marks and how can I improve my final product by using them

What are crop marks and how can I improve my final product by using them

Often when people are designing a marketing piece or small sign they include crop marks in their program because they don’t understand their value.  If something needs to be cut in part of the pr...


Sending a file to KKP is simple and easy

Sending a file to KKP is simple and easy

Easily Transfer FilesFTP (file transfer protocol) is the ability to transfer data electronically between 2 computers. Print delivery interfaces are convenient tools that link the facilities at our pri...


Print Myths

Print Myths

Print and Paper has been the preferred communication medium for more than 2,000 years, butas the interest in environmental issues has increased so has misconceptions about the sustainability of Print ...


Say hello to KKP

Say hello to KKP

Kwik Kopy Design & Print Centres have been ubiquitous in Canada for over 30 years and I'm sure you have either used our services or been aware of our existence. Notwithstanding the products and se...


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