How to improve my Organic SEO

3/25/2014

When starting a business, it may not always be in the budget to have paid advertising in the marketing mix. 

So the question remains….How do you stay at the top of Google’s search results?

There are ways to improve your organic SEO, and ensure that you still have a share of mind with your customers and potential customers. Here are 6 ways you can do this.

1.     Conduct a website inventory – Do a complete inventory of your website. This means creating a navigation site map so you know all the paths that the user may use to get to the page they are looking for.  If the organization behind your website is confusing to the user, it can be confusing to Google too, and this may result in a lower position in the search results. Make sure your navigation is concise and to the point; you want to make it as easy as you can for your prospect to convert.

2.     Quality over Quantity – Make sure that you have quality content on your website pages. Google favours quality over quantity. This is a big advantage to you with regards to organic search results. You want your content to be original and not duplicated from somewhere else or from another website. Google’s algorithms are complex and WILL pick up on duplicated content. As a result, they favour the original source when providing search results.

3.     Update Often – Google will recognize when a website has gone stale. Make sure you are updating your content often because it reflects well on your website. A great way to do this is by having a blog or news section where you can create and add original content to your site on a regular basis.

4.     Keywords are crucial – Make a strategic list of keywords that are relevant to your business and brand. These keywords should be found frequently on your site to help Google search for site over others.

5.     Learn from your Website Analytics – Make sure you are constantly checking on your web analytics. Know where your popular pages are and focus on the path that it takes to get there. Also, find out where your customers are coming from. Are they coming from Google or another search engine? Or are they coming from your social networks and other various platforms? It’s important to know this so you can maximize your content in these areas to increase client conversions.

6.     Create compelling Page Titles – Although overall page content is the number one driver of good SEO, your page titles are a close second. When you use HTML to define a page title (using , to define it) Google uses this as the first line that your potential customers see in the search. It is vital that they page titles include the strategic keywords from step 4 and the content for that topic is included on that page.</p> <p class="MsoNormal">SEO is key to marketing a business in today’s increasingly digital world. Although paid advertising is an option, your organic SEO is important as well. You need both to be at the top of the search results. <o:p></o:p></p> <p class="MsoNormal"><o:p> </o:p></p> <!--EndFragment--> </body></html>

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