How to Properly Coach Underperforming Employees


As a business owner, you are the best at what you do. You know the ins and outs of the industry, what it takes to be successful and what actions need to be taken to improve business.

Regardless of how business is doing, there are always improvements that can be made to better business. Your employees are an important piece to that puzzle. We have put together 4 ways to properly coach underperforming employees. 


As the manager you need to explain in what ways your employee is not meeting the standards of the company. State where you expect employees to be, where the employee is in comparison and what you are going to do to help.

This explanation needs to be and open discussion. You want to ensure your employee that you are going to help them along the way, give them advice and help along the way to better improve their performance.


As part of the open discussion, ask your employee if they agree, disagree and why they feel that particular way. It is important that both you and your employees understand each other and the feedback that is being given.

They may believe their performance is up to par with the rest of the employees and the business standards in which case:

  •  Ensure you listen to why they feel this way
  • Have them explain their reasoning behind their feelings
  • Take extra time to monitor performance
  •  Agree on at least one thing the employee can improve on
  •  Set another meeting to review changes

Once you and your employee both understand where they are underperforming and why you believe this is, involve them in the solution process. Work together to come up with personal and sales objectives for them to reach.

Set a time frame you believe these changes should take to be mastered and ensure you meet at the end of this time. During this time ensure you continue to coach the employee to allow them to be successful.


Once you see the employee is making changes to their work ethic and their performance is generating the results you want, recognize the changes. You want them to understand you see the changes they have made and reward them for their hard work.

Showing your appreciation for their hard work will encourage them to continue working hard and continue to improve on their performance. 

Let's Talk

Don't see what
you need?

Let's Talk