Make Content Marketing A Part of Your New Years Resolution
New Year’s Eve is a time for reflection as we celebrate the past year’s accomplishments and make resolutions for the year to come. Many people establish New Year resolutions, such as go to the gym more or spend more time with family, but business owners are also embracing this tradition to set goals and achieve greater success.
With the New Year right around the corner, it is important to look at upcoming marketing trends that will help your business put its best foot forward. Content Marketing impacted businesses, Social Media and marketing strategies in 2015 and the trend will continue throughout 2016 for this form of marketing. Here are a few resolutions to add to your list this year to help your brand share its story effectively!
Always Write Quality Content
With the number of companies and entrepreneurs embracing content marketing, it is imperative to stand out both in print and online. In order to remain relevant and rise above the competition, businesses need to commit to sharing quality content that is written to engage readers not just increase Search Engine Optimization (SEO).
Work With A Team
Group work is not always looked upon positively, but when it comes to writing great content, the more brains the better. In order to consistently produce great content, consider working with a few people. Once you have written an article, ask a co-worker to edit your work and another to distribute it to the correct channels. There is nothing worse than spending countless hours on a blog post and having it go no further than your own accounts.
Tell A Story
Storytelling is occupying a greater role in marketing strategies as businesses are choosing to convey the personality behind their brands through telling a story. Your story may not start with “Once upon a time” but that does not mean you should not embrace the art of storytelling. Customers are wanting to relate to businesses on a greater level and sharing how your business started, why it was founded and what makes your team members awesome can achieve that.
As you celebrate 2016 and reflect on 2015, set aside some time to establish key goals and strategies to ensure that 2016 is a year of success!
Happy New Year!