Paper Products and Recycling Programs

10/1/2015

There are a lot of myths and misconceptions regarding print marketing and its effects on the print industry. Over the years, marketing methods have changed to incorporate digital strategies, such as Social Media, email campaigns, online newsletters etc. Some offices have banned the use of paper entirely, in order to create a green environment because of the amount of paper and paper products that are wasted.

Over the next few weeks, we will expose the myths that have impacted our reliance on print marketing and showcase how printed materials can help your business succeed (and still be good for the environment). This week, our focus is on the recycling of printed products. 

Myth: Print and Paper is a wasteful product.

Fact:  Paper is one of the most recycled products in the world.

Studies have been conducted to determine where Canada stands in its recycling of paper and paper products. In 2011, Canada had a recovery rate of 73%, indicating that paper is recycled and used again and again. In comparison to the United States, Canada is leading in its recovery program by 8%. But what about the other products that we use? Plastics, glass, metal and so forth? Studies have found that Canadians do not recycle these products on a regular basis, placing our recovery rates at;

·         Metal: 35%

·         Glass: 27%

·         Plastic: 8%

These studies show that despite Canada’s use of paper materials, we are consistently recycling print so that it can be reused and repurposed and we are making the most of our renewable resource!

Print marketing remains to be a great way to communicate with existing and potential customers. Brochures, newsletters, stationery, business forms etc., not only provide content straight into the hands of clients, but they help to further generate brand awareness. If you would like to learn more about print marketing, contact our printing professionals.

Sources:

Sensory Marketing, Aradhna Krishna

Scodix Haptics 2012

Econsultancy in association with Responsys – Cross Channel Marketing 2012

Millward Brown UK – Study for Royal Mail

Two Sides North America

PaperBecause.com

Reuters Global Summit on Climate Change, Oct 2014

The Guardian – Sustainable Business, Alison Moodie

Greenpeace

PrintisBig.com

Yankelovitch, part of The Futures Company

thedigitalalnirvana.com


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