Is it time to update your vehicle graphics?
Vehicle graphics work for more than just commercial fleets – they’re a great investment for any small business. Every time you drive your vehicle, or even simply park it somewhere, it will be working ...
Running a Business
4 Tips for Awesome Custom Window Graphics
The name of the game in retail is to get people into your location and interest them in the goods or services you provide. Successful retailers know that sales start with eye-catching, easy-to-underst...
Is safety signage still necessary in Canada?
According to the Canada COVID-19 vaccine tracker, 51% of the Canadian population has received at least one dose of the vaccine. However, after the third spike of COVID-19 cases, restrictions have just...
Branding for a Small Business
Branding is very important for all companies. Through branding, large and small companies differ...
Effective marketing strategies during the pandemic
Economies across the world have been significantly affected by the pandemic. Consumers are watching their spending more carefully than they used to while at the same time, people’s spending hasn’t nec...
2020 Must-have Business Signs
Now that our communities/cities are getting back to business, almost everyone is back to business, and people are starting to make their way out their homes slowly, signage is more important than ever...
Why Professional Signage is Important for Your Business
Now that our communities/cities are getting back to business, almost everyone is back to business, and people are starting to make their way out their homes slowly, signage is more important than ever...
4 Ways to Guarantee Your Customers Know They are Valued
Never underestimate the business impact of giving people reasons to feel good. Typically, we think of service as purely sales-focused, beginning and ending with the immediate transaction. Widening the...
Three Things to Consider When you Reopen your Business
As the stay-at-home orders begin to lift, both customers and employees may feel anxious about returning to their regular routines. It is going to take everyone some time to adjust to the new normal. H...
Signs for Small Business Owners
Signage is an essential investment for any business, no matter their size. However, smaller companies usually have modest budgets to work with, and that limits the type of signage they can invest in. ...
Five helpful tips for creating memorable signs
Helpful tips to create signage for your business Effective signage can communicate your brands’ message, important information, special procedures, and it can increase brand awareness by letting peopl...
Why You Should Make a New Years Resolution for Your Business
In just a few days, people in countries around the world will be welcoming the New Year! One of the greatest traditions this time of year is setting New Year’s resolutions. Even though most resolution...
3 Elements of a Great Logo
If you’ve decided to venture into entrepreneurship, this means you’ve dedicated countless hours putting together your business plans. Once you’ve completed this part, it’s time to think about how to b...
The Three D’s of Creating A Company Brochure
Brochures can be designed for a variety of purposes with different types of messaging. Your company brochure should explain the capabilities of your business and give an overview of who you are....
Business Stationery Every Company Should Have
With the increase of digital communications, new business owners may think stationery is no longer necessary. But even digital giants such as Google understand the value of personalized stationery. Be...
Creative Ways To Use Custom Canvas Prints For Your Business
According to an article from Forbes Magazine, the impact of art in the workplace is often underestimated. Research by Exeter University’s School of Psychology found employees who have control over the...
5 Advantages of Promoting Your Business with Banners or Posters
When you own and operate a small business, it is essential to make the most of your advertising budget. This means utilizing your dollars to reach your target audience quickly and effectively while st...
5 Ways To Use Vehicle Graphics For Your Business
Vehicle wraps and decals are effective and affordable ways to reach a broad audience. If you or your company own one or more vehicles, it may be a good idea to start thinking about how to leverage the...
Why Are Businesses Using Decals?
Wall and window decals are a growing trend among business owners. These items are also known as wall and window graphics or stickers. Regardless of the name, they offer companies a simple, and profess...
How to Survey Your Customers to Boost Satisfaction
A 2% increase in customer retention has the same effect as decreasing costs by 10%, say Emmet Murphy and Mark Murphy in Leading on the Edge Chaos. And we’ve all heard it said that most unhappy custome...
Tips for Improving Customer Retention
Tips for Improving Customer Retention In today’s marketplace, your current and prospective customers are just a few clicks away from learning all they need to know about your business as well as your...
Think Like a Content Marketer: 5 Ways to Repurpose Content
According to eMarketer, compilers of data and research across hundreds of industries, 60 percent of marketers create at least one piece of content a day, intended for promotion, SEO or other forms of ...
3 Quick Tips to Creating a Content Marketing Strategy
Any small or mid-sized business (SMB) can try to build a loyal audience by publishing content without making a heavy investment. However, random acts of marketing are seldom as effective as creating a...
Small Business Planning: Define Your Marketing and Sales Strategies
A detailed business plan is important for any small business. It highlights the vision and business roadmap of your company. It will drive your marketing plan (outlining specific marketing strategies ...
3 Event Networking Best Practices in B2B Marketing
Trade shows can be a valuable networking opportunity to meet business contacts and potential new customers. An estimated 99 percent of marketers say that they find unique value from attendin...
Simple Ways to Personalize Your Multi-Channel Marketing Campaigns
Today’s top marketers are always exploring meaningful ways to reach and engage prospective and existing customers. One of the most widely embraced marketing strategies for establishing and maint...
The Most Important Way to Build Relationships with Print Communications
Every company, regardless of the products sold or services performed, is in the relationship business —with customers, employees, business partners and the communities where they’re located. Marketing...
5 Networking Tips for Small Business Owners
In an increasingly digital world, the value of face-to-face conversation among small businesses and their clients or prospects cannot be understated. According to the Harvard Business Review, 95 perce...
The Small Business Marketer’s Guide to Hosting a Business Open House
Whether your small business is fresh off the launch pad or is in a more mature place in its lifecycle, hosting an event is a valuable way to showcase your products and services, build awareness among ...
4 Ways to Create a Memorable Brand Experience
Not all companies have the ability to attract endless streams of customers based on their concept alone. For most business-to-business organizations, creating a memorable brand experience is a fairly ...
3 Habits of a Successful Small Business Marketer
Although at times it seems like a complex science, excelling in marketing your small to mid-size business does not require an advanced degree in marketing or a decade spent at a prominent agency. Inst...
Target Marketing: 3 Tips on Enhancing Engagement
According to an InfoTrends survey, 64 percent of customer communications and marketing campaigns are personalized with one-to-one messaging, or targeted to a segment of customers or prospects. On...
5 Tips on Developing A 2018 Marketing Plan
It’s planning season for next year’s marketing. And, while it’s tempting to simply dust off 2017’s plan, you’ll want to take a fresh look at what you want to spend and hope to achieve. Along the way, ...
Ready, Set, Print! “Must-have” Materials for Your Next Event
Well before you host a special event or exhibit at a trade show, consider your printing needs and build a comprehensive list. You’ll not only save yourself hours of effort later, but also ensure that ...
5 Considerations for Your 2018 Marketing Plan
Full-time marketers are somewhere in the midst of budgeting and planning for 2018 programs and campaigns. When marketing is just one of several responsibilities you shoulder in your business or depart...
Are You Sending the Right Messages with Your Print Materials?
Printed materials are among the most effective communication vehicles for conveying a particular image, and they often make the first impression of an organization, laying the groundwork for a positiv...
Use On-hold Messaging to Build Your Brand
Although as a business you don’t want to have customers on-hold, the inevitable does occur. So, make the most of the caller’s time while waiting by delivering a professional message.Research shows tha...
Just Who Are You Anyway? Ensuring Your Customers Recognize Your Brand
In a marketplace that exposes us to thousands of commercial messages daily, in a world of countless start-ups, daily announcements of mergers and acquisitions, and the constant introduction of new pro...
Employee Engagement: 6 Ways to Show You Care
Recognizing hard-working and loyal employees makes good business sense in more ways than one. Staff turnover has a negative impact on employee morale and overall productivity, not to mention company r...
5 Dos and Don'ts of Donor Recognition for Nonprofits
According to the 2014 Burk Donor Survey by Cygnus Applied Research, donor recognition can be a tricky thing. A carefully considered gift or event invitation can strengthen a relationship, while someth...
How to measure the value of strategic promotional products
Today’s marketers give a thumbs up to strategic promotional products: 65% say promotional items are always or mostly effective as an advertising medium, according to Promotional Products Association I...
What story does your signage tell
“Signs are a key part of branding your business,” notes Canada Business Network. “They let customers know who you are and invite them in from the street. A sign can be the first impression someone has...
What Are Customers Saying About You
“Statistics and experience show word-of-mouth is the number one purchase influencer with 70% of our brand mentions coming with a recommendation,” reports Jordan Whelan in Canada Business (2014). But h...
Ways to Take Your Spring Event to the Next Level
Are you planning any events this spring as a fundraiser, an annual golf outing or to launch a new product or service? Now’s the time to get a plan in place to not only get people to your spring event...
So Many Channels So Little Time
As a small business marketer, you have important choices to make in terms of which channels to invest your often limited dollars and even more limited time. Whether you’re considering direct mail, ema...
3 Tips to Effectively Manage A Team
Businesses both large and small rely on team members to achieve success, as team members approach tasks with enthusiasm, share the workload, learn from each other, and bring their expertise into the w...
3 Ways to Incorporate Ergonomics into Your Workplace
Ergonomics is the science of workplace design and how the functionality of a space affects the productivity of its employees. Current office design has been found to be simple, ineffective and uncomfo...
3 Exercises to Strengthen Creative Output
Creativity is one of the fundamental building blocks of business. In every industry, employees and management teams are continually being asked to provide creative solutions to key problems. It can be...
3 Tips on How to Create a Great Team
We all know that a team of great employees is essential to the success of any business, but what happens when that team does not function properly or get along? With the number of personalities in a b...
How Multitasking Can Increase Your Productivity
Deadlines, reports and various tasks can fill your day to the point where it feels like there is no end in sight. You wonder when it will all get done, and how many late nights you will have to work b...
How to Use Twitter to Increase Your Customer Base
Connecting with your customers is important. Through Twitter, you can reach out to businesses, current clients, and those who you would like to work with. Here are some tips to help you get the most o...
The Best Places to Advertise Your Small Business Online
Increasing your presence online is important for the success of your business. Communicating and engaging on the right social networks can help you get a lot of attention right away. As communities gr...
How to Improve Your Business Meeting Skills
As an entrepreneur, you need to have a professional way that stands out to talk to clients, potential customers, and associates. The more you do it the better you get. It's a gradual process of learni...
Blueprint for Business Building your Business from The Ground Up
Build a Winning TeamA strong team will help grow your business. You alone will not be able to handle all of the aspects of the job. Hire a star-studded cast so you have other intelligent people to bou...
3 Tips for Your Next Business Tradeshow
A new year brings many new opportunities for your business. With events coming up throughout this year to showcase your business, how do you make your next tradeshow a real success? Check out these ti...
Hats You Should Expect to Wear As a Budding Entrepreneur
As an aspiring entrepreneur, you must be very versatile, a chameleon and be ready to adjust and change with every new challenge and opportunity that arises. You will need to take on many different rol...
5 essential services your growing business needs
When it comes to building your business and brand, it's important to have the right marketing mix for your business: unique promotion, focused distribution, and innovative design all come into play wh...
Simple Daily Things you can do to Achieve Success
Success does not just happen overnight. It is a direct result of all your actions leading up to that very special moment. It is part of a lifelong journey; a direct accumulation of all your actions an...
New Years Resolutions for Entrepreneurs
We all know that a new start up is quite time consuming, and it takes not only a monetary investment, but a personal one as well. You not only need to invest money into it, but also your time and ener...
Why Writing a Blog is Good for Business
A blog is a personal webpage dedicated to personal thoughts, opinions or tips and one of the best ways for businesses to share their knowledge. Maintaining a blog on a weekly or monthly blog scares ma...
5 things Your Competition Can Teach You
Many times we look at our competition like the enemy. Like the horrifying spider on the wall, we will avoid it at all costs, until all of sudden it has become uncomfortably close. We’ve all heard the...
How to Efficiently Work from Home
With entrepreneurship becoming an increasingly more popular career choice for people entering the workforce, working from home is growing as well. It’s not uncommon for men and women to work from home...
Are you winning at time management
Are you winning at time management? We all do it when we get into the office, sit down with our morning coffee and start making that to-do list that we dread looking at everyday. Between emails, phone...
Handling Sales Objections
We’ve heard them all… I’m not sure we can afford this right now, it’s not in our budget. I’m just not sure this product is for us. Now is not a good time for us. How can we be sure to see a ROI? In an...
How to Build Relationships with Your Customers
We’ve all heard how important relationships are for a successful business. Between employees, suppliers, competitors and your customers, there are a lot of relationships to maintain. Every busi...
Spring Cleaning for your Business
The flowers are blooming, the trees are blossoming and the weather… is rather confused what season we are in. Regardless, spring is upon us! Although you may have already cleaned out your closet and t...
5 Ways to Close a Sale
Picture this – you’re out on the lake, you have been waiting patiently all day for the rod to show something is biting. After countless attempts, you’ve done it! One has taken the bait, now all you ha...
Traditional Marketing vs Digital Marketing
With the Internet dominating the modern digital world, one would assume that digital marketing would follow suit; however, let’s not throw the baby out with the bathwater—a lot can still be learned an...
Why Marketing is Awesome
Every business needs a strong marketing strategy. Not having strong marketing behind your brand can make or break your business. It is the basis of all customer interactions and the opinions those cus...
